26 Jul 2004
Plus One to Provide Online Fitness Guidance For McDonald's® Go Active™ Program
New York, NY, July 26, 2004 -- Plus One Health Management, a New York-based designer and manager of world-class corporate fitness and spa facilities, announced today that they are the providers of the online fitness training and guidance tool for McDonald's new global Go Active! web site.
As part of the partnership agreement, Plus One will provide customized fitness plans powered by its unique "My Fitness Expert" web site. Users are able to virtually interact with a team of Plus One exercise experts, who will provide a variety of strength, flexibility and aerobic programs specifically designed to meet an individual's fitness goals, within their health guidelines.
The Go Active! Web site is a key element of our global Go Active! initiative to encourage people around the world to lead more active, balanced livesУ said Jackie Woodward, Vice President, McDonald's Global Brand Business. ТAs a leading expert in personal fitness, Plus One is the perfect partner for this effort.
Plus One is extremely honored that McDonald's has chosen our online fitness solution, www.MyFitnessExpert.com to power the Interactive Personal Trainer feature of www.GoActive.com. "We are committed to providing all users with smart exercise plans that are safe, effective, fun and easy to learn." says Mike Motta, President of Plus One and www.MyFitnessExpert.com.
About Plus One
Plus One is the premier management company for fitness, wellness, spa, and physical therapy services. Plus One applies visionary design and management in an integrated, comprehensive approach to your fitness center or luxury spa. Catering to some of the finest organizations in the world, Plus One's clients include 5-Star luxury hotel properties, financial service firms, law partnerships, publishers, pharmaceutical companies and hospitals. Founded in 1986 as a personal training clinic for celebrities and discerning clients who value custom fitness solutions, Plus One today employs more than 700 professionals nationwide, serving today's most successful executives and luxury hotel guests. In 1999, Plus One launched My Fitness Expert to provide anytime, anywhere online fitness training and individualized support to members. For more information on Plus One, please call 646-312-6290 or visit us at www.plusone.com. For information on My Fitness Expert, visit www.myfitnessexpert.com.
About McDonald's Go Active! Web Site
Developed in partnership with the International Olympic Committee and the American College of Sports Medicine, McDonald's global Go Active! Web site (www.goactive.com) encourages and provides specific steps to help people around the world incorporate physical fitness into their daily lives. Visitors to the site get a behind-the-scenes look at how top athletes like Yao Ming and Venus and Serena Williams train and can create their own customized plans to meet their specific fitness and nutrition goals.
About McDonald's
McDonald's is the world's leading foodservice retailer with more than 30,000 local restaurants serving 47 million people each day in over 100 countries. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent local businessmen and women.
Media Contact:
Sarah Dalidowitz
Marketing Associate
Phone: 646-312-6236
E-mail: Sarah.Dalidowitz@plusone.com
